A friend of mine told me that I could make money with my blog; first I laughed at him, because it’s not a popular one (and the fact that he reads it, doesn’t mean that it’s a stellar blog, but that he’s a ducking stalker). Second, I introduced him to the wonderful world of PR friendly blogs and explained him why I don’t like them.
A PR friendly blog is run by someone open to working with companies to review, giveaway or promote products. When I see that badge or disclaimer I have the feeling that everything I’m about to read is bought and paid for and that those bloggers have their hands out for freebies. Honestly I think that blogging is more than reviewing stuff, above all if you do that because you’re paid to talk in an enthusiastic way of any shit agencies propose you. How can I believe you knowing that your sponsor won’t accept a bad review and that sometimes posts need to be approved by their customers? Didn’t you start a blog to be free to write, to express yourself or to communicate with people?
It’s a bit dishonest to share and magnifying products you don’t like, believe in or that won’t bring any value to your readers lives. It’s the same on Instagram where well paid models, wannabe celebrities and VIP, celebrate the magical properties of over priced herbal supplements in loose-leaf tea form. It’s a big scam: you lose weight because they contain senna that is a natural laxative. You can make your own detox/energetic tea with less than 5€ by mixing green or matcha tea, a bit of ginger or guaranà and adding some stevia, honey or cane sugar if you like it sweet.
Last two things to say.
1) Everything you read about in this blog, any review or recommendation is not a sponsored content. It’s something I experienced for real because I liked it or because it was a present from a friend or because it simply was something I was curious to try or to visit or to read.
2) A blog reflects who you are, if your content is valuable, brands and agencies will be happy to contact you. It will be up to you to accept the collaboration.
PS. Despite all this: I’m very “Concert tickets to see my favourite artists” friendly.
TRACK OF THE DAY: Barbie Girl -Aqua